An introduction to Chanalytix

Thraze is a pioneering a new to market media channel planning product ‘Chanalytix’. Over the last two decades Thraze’s senior leadership team have been developing a media planning tool that integrates commonly available commercial modelling tools with results from hundreds of campaigns across a representative cross section of consumer brands. Chanalytix helps consumer brands looking to test and optimise media campaigns by clearly defining optimum audience coverage using a blend of: Digital, Addressed Direct Mail, TV, Radio, Partially Addressed Mail and Door Drop Media. Unlike almost all other channel targeting products Chanalytix incorporates real penetration of channels at household level when making decisions on whether the channel is deployed. Blending audience profile penetration, market sector performance and opportunity combine to create what we and our client believe is the best media planning tool on the market. So if you want to know where and how to effectively communicate with new customers through offline media then contact us and find out how Chanalytix can either create an effective testing plan or improve what you currently run.

The proprietary planning tool Chanalytix has been created in partnership with Thraze’s data centric partner &You Marketing and is available through both businesses.

Channel planning is only part of the process and Thraze have access to number of print media creative specialists most of whom cut their teeth in direct mail back in the 90’s when print was a key channel for most businesses. Our creative support to clients can be adapted depending on in-house capability and ranges from full service through to a ‘light touch’ collaboration.